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      B2B Marketing Blog

      Introducing Bizible Discover — Unmatched Visibility, Smarter Decisions, Boundless Growth

      Today, we’re excited to introduce Bizible Discover. It’s our latest product that enables B2B marketers to get the data and insights they need in an easy-to-use interface, so that data and insights can finally be a competitive advantage.

      Keep reading Introducing Bizible Discover — Unmatched Visibility, Smarter Decisions, Boundless Growth

      Bizible’s Guide To SiriusDecisions Summit 2018

      SiriusDecisions Summit is one of my favorite B2B marketing events of the year. Not only is it packed with insights from leading industry analysts like Ross Graber, but the amount and quality of networking is completely unmatched.

      Keep reading Bizible’s Guide To SiriusDecisions Summit 2018

      Topics: account based marketing

      Why Marketing Should Know Sales Pipeline Coverage (And How To Measure It)

      As a founder of the pipeline marketing movement, I’m obviously a big fan of the shift of focus from the top of the funnel to the entire funnel, and the entire buyer journey.

      This shift provides a much better foundation for success for both marketing and the rest of the organization. When marketing is measured on the outcome of their efforts, instead of the activities, the team makes better decisions around optimizations, improves the relationship with sales, and ultimately drives more growth, i.e. more revenue.

      Keep reading Why Marketing Should Know Sales Pipeline Coverage (And How To Measure It)

      Topics: B2B Marketing

      Introducing Boomerang Stages — More Accurately Track Your Complex Customer Journeys

      Today, we’re thrilled to announce the launch of Boomerang Stages, our latest feature to help customers more accurately measure and understand their customer journey.

      In a perfect world, every prospect would progress through the funnel exactly as designed. Since in this perfect world we are, of course, executing a perfect marketing strategy, every visitor would be qualified, become a lead, MQL, and then SQL, convert to an opportunity, and then become a customer.

      Unfortunately, reality isn’t quite that neat. Many prospects will either filter out of the funnel or stall at a stage, but, to make matters really complex, prospects revert back up the funnel, too.

      To handle the reality of long, complex, and non-linear sales cycles, Bizible built Boomerang Stages, an advanced tracking and attribution modeling feature.

      Keep reading Introducing Boomerang Stages — More Accurately Track Your Complex Customer Journeys

      The Future of B2B Marketing in an AI Driven World

      I’m the type of person who actively manages their career. Both on a micro and macro level. I also enjoy reading about new technologies and trying as much as possible to be on the forefront.

      Keep reading The Future of B2B Marketing in an AI Driven World

      Topics: B2B Marketing

      How To Get The Most Out Of Demandbase's ABM Innovation Summit

      If you’re searching for good information on account-based marketing there are a variety of places to find it. One of those places is the ABM Innovation Summit, sponsored by Demandbase.

      Keep reading How To Get The Most Out Of Demandbase's ABM Innovation Summit

      Topics: account based marketing

      How To Get The Most Out Of Marketo Summit 2018

      In the age of digital marketing, nothing beats face-to-face interaction. That’s why we want to see you at Marketo Summit 2018.

      If you’re a B2B marketer, you know events and tradeshows offer a lot of value, not just as a lead driver, but as a way to meet partners, meet customers, and get your message out there. It’s always a lot to take in, so to get the most out of your Marketo Summit experience, consider doing some research on the sessions you want to attend, the booths you want to visit, and the fun experiences you want to have.

      What are some of our suggestions you ask? Read below to find out.

      Keep reading How To Get The Most Out Of Marketo Summit 2018

      Topics: marketo summit

      The Truth About Marketing Revenue Reporting

      As a marketer, you know you must generate revenue to keep your team and budget off the chopping block. But how you report on revenue makes a significant difference in proving your worth. To report on revenue, marketers turn to more advanced performance reporting, including multi-touch attribution. But even then, not all multi-touch revenue attribution reports show the same value.

      In this post we’ll clarify the differences between marketing-originated revenue versus marketing-influenced revenue versus true marketing-driven revenue.

      Keep reading The Truth About Marketing Revenue Reporting

      Topics: marketing attribution

      From B2B Paid Media Manager To VP of Marketing, Keys To Success

      I recently had the pleasure of speaking at SMX West. I focused on my journey from paid media manager to VP of Marketing and how focusing on the outcome of my work along with optimizing for experiences helped my trajectory. I hope you enjoy this blog version of the presentation!

      Search engine marketing (SEM) was the original demand generation channel. It was the first digital media channel that made sense for B2B because of its scale and somewhat-OK targeting capabilities (for B2B at least).

      However, it’s always been a B2C channel first. Lately there’s been an explosionor resurgence depending on how you look at itof B2B-specific channels like ABM, direct mail, and outbound sales development.

      Keep reading From B2B Paid Media Manager To VP of Marketing, Keys To Success

      Topics: paid media, paid search

      Introducing Fast CMO Magazine Issue #2

      There’s no better way to advance our careers than by learning from our peers. At Bizible our motto is, “Customer first, always,” and this means supporting our customers in the best ways we can. That’s why we launched Fast CMO magazine, it’s a way for us to add value for the senior marketing leaders we serve.

      Fast CMO’s content is peer driven, based on interviews with successful CMOs and marketing executives. How do they get value? It’s indispensable to read how marketing leaders across different B2B categories are successfully driving growth.

      Today’s marketing leaders are chasing big goals. They are managing growth engines, scaling proven marketing strategies, launching new programs, leading transformation, and managing up, down and sideways--they're also getting teams inspired and running smoothly.

      That's a lot!

      Keep reading Introducing Fast CMO Magazine Issue #2

      Topics: marketing management

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